Click Competitive metrics, and add the Impression share columns that you are interested in viewing.Click the Columns button that is above the statistics table, then select “Modify columns” in the drop-down.To find Impression Share data simply follow these steps: Impression Share shows you how the performance of your ads compares to the performance of competitor ads.
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How to Find Your AdWords Impression Share Based on the breakdown of your data, you can figure out which keywords are underperforming and make adjustments. Impression share is also a key indicator of why one of the keywords being used may not be performing as well as others. Making this judgment could be potentially helpful to your campaigns’ or group’s overall success. Impression share can be a great way to judge whether or not your ads may reach a wider audience if you increased your bid amount or budget. Targeting settings for the campaign or group.There are many factors that go into the estimated number of eligible impressions: Impression share = impressions / total eligible impressions Simply put, Impression Share (IS) is the total number of impressions that your ad has received divided by the number of impressions that your ad could possibly have gotten.
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Today we’ll go over what Impression Share is, how to find your data, and how to use it to gain a competitive edge.įREE GUIDE: Competing with Amazon on AdWords Impression Share can be tricky to interpret, particularly for Shopping campaigns (more on that later), but there is a lot you can learn by seeing how you compare to the competition. It’s a delicate balance between having the knowledge and experience and dedicating the time needed to make an SEM campaign successful.There are plenty of metrics that show the health of your AdWords campaigns–but don’t let Impression Share metrics slip under the radar. Targeting, ad quality, relevant keywords, engaging landing pages, and constant optimization and analyzation can be the difference between a successful campaign and wasted efforts. But so much more goes into SEM than meets the eye. SEM on paper seems really cut and dry-make an ad, pick some keywords, pay when the ad is clicked. They just need a push to make it to the right content-your content! And that’s what SEM does best. While all aspects of the marketing funnel are important, you know that this audience is already looking for you. We recommend increasing your SEM budget whenever possible to ensure you reach more people trying to find you, especially if the campaigns are delivering a return on investment at their current cost per click. We see a lot of clients with this opportunity. One thing you can do is up your spend to take advantage of the lost impression share your losing because your budget is too low to meet the demand. There are advantages to getting your message in front of your entire potential audience if you’re not seeing a diminishing return on your investment. Getting a strong share of voice with optimal ad presence should be a factor you’re consistently taking into account. As a Google Premier Partner, we are well-versed in all it takes to run a successful Search Engine Marketing program. Keep in mind, Google wants to show the ads most often that are leading to clicks and delivering a positive user experience in terms of relevance. Google will display your ads more frequently when you optimize each of these elements and ultimately improve the quality score of your keywords.
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If your SEM ads are not reaching everyone who is searching for you, adjusting the quality of the keywords, ads, and your landing pages (speed and content) can make a world of difference. Your bid may be too low or your ad quality may be poor.
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When you put it that way…sounds pretty important, right? The factors impacting your impression share could range from not having enough daily budget to meet the demand to not ranking high enough in the paid search to have your ads consistently show. Basically, it’s the percentage of people who are searching for your keywords who are not seeing your ads. Impression share is the number of impressions you’ve received, divided by the estimated number of impressions you were eligible to receive.